Creator Content Guidelines

November 01, 2022

Effective November 1, 2022

When posting content for Bounty, creators have the opportunity to earn cash back depending on video performance and quality. Content should only be published for a creator's Bounty that meets both the Brand's and Bounty's standard in 3 main areas: product focus, audio quality, and visual efficacy.

Product Focus

The purpose of your published content should highlight your experience with the product you're posting for. This can include your ordering experience, unboxing, product usage, or other anecdotal experiences the product was a key part of.

Audio Quality

It is imperative your content is easily understood by the Brand and by your audience. As such, distracting or unclear audio is a disqualifying factor to avoid when posting for Bounty.

Visual Efficacy

Approved content for Bounty will always include the product you are posting for being clearly visible for a majority, if not all, of the video (see Product Focus above). Brands and Bounty love to see creative and innovative content showcases purchased products in exciting new ways, however, the key goal when posting content is to ensure all attribute of the video highlight you as a creator and your experience with the featured product.

Content Approvals

The following is a list of things to always do to ensure your content is approved:

  • Follow the product briefing tips shared with you when you accept your Bounty
  • Use the correct tags when posting content in the video description/caption; these will always be shown to you when you accept your Bounty
  • Ensure the product you are posting for is the clear focus of your content
  • Post your content in English; Bounty is unable to approve content posted in other languages at this time

Content Disqualifications

The following is a list of things to avoid when working with Bounty:

  • Do not purchase or "boost" views or interactions on your content; this is automatically detected and will result in video rejection, and can result in permanent Bounty account deactivation
  • Do not post shocking content on the Bounty platform. This includes content likely to shock or scare a general audience, as well as any material that promotes or glorifies violence or suffering. Our goal is to ensure a safe and positive environment for all users.
  • Do not post your content from Bounty from a secondary or "review only" account
  • Do not create a social media account with a Brand's or Bounty's name anywhere in the handle or account description
  • Do not focus on the Bounty process in your content or on your profile; the purpose of posting with Bounty is to share experiences with products you've purchased to the Brands you purchased from
  • Do not post a still frame image or slideshow for your Bounty

If you are unsure if your video will be accepted by Bounty, we welcome you to reach out to the Bounty Support team at for assistance, guidance, or feedback.

Get paid to share things you love on TikTok!