Creator Content GuidelinesNovember 01, 2022Effective January 8, 2025When posting content for Bounty, a software owned and operated by Expo Communications, Inc. (AKA gen.video) , creators have the opportunity to earn cash back depending on video performance and quality. Content should only be published for a creator's Bounty that meets both the Brand's and Bounty's standard in 3 main areas: product focus, audio quality, and visual efficacy.Usage Rights:By using Bounty's services and receiving payment for your content, you grant Bounty, and the Brand perpetual, non-sublicensable, worldwide, royalty-free license to use, host, store, transmit, reproduce, distribute, modify, create derivative works, communicate, publish, publicly perform and publicly display all social media assets you receive payment for through the use of Bounty's services for any purpose.Product FocusThe purpose of your published content should highlight your experience with the product you're posting for. This can include your ordering experience, unboxing, product usage, or other anecdotal experiences the product was a key part of. The Brand's logo must be clearly visible within your published content for the majority of the video in order to earn full potential.Audio QualityIt is imperative your content is easily understood by the Brand and by your audience. As such, distracting or unclear audio is a disqualifying factor to avoid when posting for Bounty.Visual EfficacyApproved content for Bounty will always include the product you are posting for being clearly visible for a majority, if not all, of the video (see Product Focus above). Brands and Bounty love to see creative and innovative content showcases purchased products in exciting new ways, however, the key goal when posting content is to ensure all attribute of the video highlight you as a creator and your experience with the featured product.Content ApprovalsThe following is a list of things to always do to ensure your content is approved:
• Follow the product briefing tips shared with you when you accept your Bounty• Use the correct tags when posting content in the video description/caption; these will always be shown to you when you accept your Bounty• Ensure the product you are posting for is the clear focus of your content• Post your content in English; Bounty is unable to approve content posted in other languages at this time unless asked for in a brief by a brand • Ensure the video posted is fullscreen; Bounty is unable to approve content with large black borders or filters• Include necessary disclosures about the relationship with the brand, including using hashtags such as #sponsored or #ad. Full FTC guidelines can be found here: https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews
Content DisqualificationsThe following is a list of things to avoid when working with Bounty:
• Do not purchase or "boost" views or interactions on your content; this is automatically detected and will result in video rejection, and can result in permanent Bounty account deactivation• Do not post shocking content on the Bounty platform. Bounty is meant for real users to share products they love. Wearing masks and hiding your face can be shocking or disturbing to many viewers• Do not post sexually explicit or pornographic content• Do not post content that discriminates based on race, ethnicity, age, sex, religion, nationality or sexual orientation• Do not post your content from Bounty from a secondary or "review only" account• Do not create a social media account with a Brand's or Bounty's name anywhere in the handle or account description• Do not focus on the Bounty process in your content or on your profile; the purpose of posting with Bounty is to share experiences with products you've purchased to the Brands you purchased from• Do not post a still frame image or slideshow for your Bounty• Do not include or mention link tools or affiliate codes in your content, voiceovers, video descriptions, or anywhere else in content that is submitted to Bounty• Do not repost content that has been shared before on social media, either by yourself or another creator• Do not misuse "Duets" with unrelated memes or off-brand content. Keep your Duets focused on the product or brand you're showcasing.
If you are unsure if your video will be accepted by Bounty, we welcome you to reach out to the Bounty Support team at support@bounty.co for assistance, guidance, or feedback.